Ad Copy Character Counter

Check Google Ads and Meta Ads character limits instantly — no more rejected ads

Google Responsive Search Ads: 15 headlines (30 chars each) + 4 descriptions (90 chars each). At least 3 headlines and 2 descriptions are required.

Ad Preview

How to Use the Ad Copy Counter

Select your ad platform — Google RSA, PMax, Facebook, or Instagram

Type or paste your ad copy into the headline and description fields

Watch the character counter turn green (ok), yellow (close), or red (over limit)

Check the live ad preview to see how your copy looks to users

About This Ad Copy Counter

Our free ad copy character counter helps digital marketers and PPC specialists write ad copy that fits within platform character limits. Exceeding limits causes ads to be rejected or truncated — this tool prevents that by showing you character counts in real time.

Google Responsive Search Ads (RSA) allow up to 15 headlines of 30 characters and 4 descriptions of 90 characters. Meta Ads (Facebook and Instagram) have different limits for primary text, headline, and description. This tool covers all major formats used in performance marketing.

Frequently Asked Questions

Google RSA allows up to 15 headlines (30 characters each) and 4 descriptions (90 characters each). You must provide at least 3 headlines and 2 descriptions. Google will automatically test combinations.

Meta Ads: Primary text up to 125 characters (though up to 500 is accepted), Headline up to 40 characters, Description up to 30 characters. Longer text may be truncated on some placements.

PMax allows: up to 5 headlines (30 chars), 5 long headlines (90 chars), 5 descriptions (90 chars), and a short description (60 chars). You also need images and logos.

Yes, spaces count as characters in Google Ads. Punctuation marks also count. Dynamic keyword insertion tags like {keyword:default} count based on the default text length, not the inserted keyword.